Palo Alto

Team: Ryan Helps, Dhruvee Tyagi
Status: Produced

2023

Support Urbanista in designing the “essentials” TWS products, a single tech platform enabling two wearing styles that share the maximum no. of components and a refined industrial design identity.

Creating a new icon by introducing a shorter, wider stem. Embracing solidity & reducing visual clutter, by hiding details in part lines, minimizing parts & aiming for a mono-body look.

The signature front slice creates a new icon, and encourages play with a ‘fiddle factor’
‘Cocoon’ like a cradle that is de-technified, yet secure.
Overall softness increases pocket ability.

An endless array of possibilities.

The carefully crafted part breakup of the essentials platform allow us the flexibility to tell different CMF stories, not just through the choice of colour, but the application of colour to the products themselves.